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15 Ways to AB Test Your Opt-in Forms You and your team put a lot of thought and hard work into crafting effective website pages, with the goal of converting site visitors and generating leads. How you design your opt-in forms can make all the difference in achieving your goals, but unless you put AB testing to use, you’ll never know what’s really working or why. Here are 15 proven ways to AB test your opt-in form using different variables.

It’s just as true in business as it is in real life--take a good relationship for granted and the warm, fuzzy feelings may soon grow cold. So why jeopardize a good thing? No need for flowers and candy once the sale is made (unless you’re actually selling flowers and candy…). Growth Tactic #28: Nurture Customers through Email Queues, the latest in our 100-Day Digital Growth Plan series, explains why—and how—you need to handle prospects and customers with care using proven