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  People are tired of traditional advertising. They skip through commercials and ignore banner ads. They’re skeptical of marketing claims. In the age social media, people want to hear from other people, preferably people they trust. They listen to friends, family, and coworkers. They read reviews and the watch influencers.  They also follow influencers – trendsetters, celebrities, YouTube stars, critics, bloggers, experts, analysts – major players who have gathered large and active followings on social media channels. Influencers hold sway

People want to eat healthier, feel better and live longer. That desire has caused a boom in the global health and wellness market, which now rakes in almost $4 trillion dollars each year. The supplement industry alone contributes over $120 billion annually to the U.S. economy. That has proved both a blessing and a curse for those marketing nutritional supplements and other wellness products. The industry is growing, but so is the competition. In such cutthroat times, the only way

Unless you’re an online marketing guru, you may not know all of the ins and outs of search engine optimization (SEO). With ever-changing algorithms, it’s hard to know if your SEO tactics are still sound. The problem is that incorrect SEO techniques can jeopardize your business’s online visibility. Yet, even as SEO continues to evolve, it still stands as one of the most widely-used marketing strategies. Since this marketing strategy is used by most online businesses, it’s important to get

What’s your marketing shtick? You’ve got killer content, an incredible product or service, a rock star team with unmatched customer service skills…what more could you need? What more do people want from your brand for crying out loud!? They want you to be different, but also relatable. So, your job is to dazzle them with a shareable, viral campaign they’ve never seen before – yet can instantly connect with. Find out how you can manage the impossible with Stand Out

Feeling a bit isolated in the competitive online world? Make new friends and build your business as you Expand Your Reach by Integrating Partner Software. You may think you aren’t ready for partners, but think again: you can have the benefit of a partner’s brilliant idea (read: app) and skip the complication of a full-on relationship (read: no baggage). It’s easier than you think, as you’ll see in Growth Tactic #96—one of the last 5 gems in your 100-Day Digital Growth Plan!

Every email you send matters. But the first one you send to a new subscriber, client, or interested party – well that one matters even more. Find out how to Make the Most of Your Onboarding Email with Growth Tactic #95–the newest tool for your 100-Day Digital Growth Plan toolbox. OVERVIEW--Make the Most of Your Onboarding Email  In Growth Tactic #19, we tackled the universal (but oh so important) Welcome Email.  Sometimes, all your list needs is a little recognition