BLOG

Bite-sized content grabs attention. Longer messages inform the reader. Short-form content is the superficial fluff of the marketing world. No one reads long articles anymore. You probably know all the arguments for and against each type of content. You may even know that any well-rounded content marketing strategy requires both longer and shorter pieces. But do you know which to use, when, and why? Here are a few content marketing ideas that will help you sort through the confusion. Sometimes

In celebration of Halloween, we’re sharing 5 scary good social media tricks that you can start using right now. We hope you have a frightfully fun day - filled with spine-tingling results! (Or at least a few more followers…)

Although participating on social media platforms (like Facebook and Twitter) helps grow your business, no one ever said driving conversions would be free. In order to get a little, you need to give a little, and creating targeted social media ads is one way to do it. Ads may make a slight dent in your wallet, but in the end, they can pay off. Learn how you can Drive Conversions on Social Media in Growth Tactic #86, the next step

Whenever a video or blog is posted, the hopes are for it to go viral so it can reach a massive audience. While this might not always happen, there are some ways that you can increase the chances of your content going viral. User Experience The first way you can do is to increase the user experience. When you post blogs to your Facebook, Google+ or Linkedin, you have the option to select an image from your blog that will

If you have social media accounts for your business, you know how essential it is to engage with your followers. One of the most important aspects of social media is coming off  personable and engaging to users so that they feel connected to your business. While some who follow you on Facebook, Twitter, Google+, etc. might already be loyal patrons of your business, others might not have converted over yet. So how do you get users to convert into new

If you’re a small business on Twitter, reaching out to users who haven’t heard of you yet just got a little easier. Twitter announced a partnership with American Express to bring a new advertising program to a select group of small businesses. The program allows your business to create promoted tweets and promoted accounts. American Express merchants and cardholders are being notified of the new advertising opportunity and are being granted early access to this advertising solution. The first 10,000