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While every brand, marketer, and advertiser is waist-deep in their holiday marketing campaigns (as they should be), we are splitting our time between promoting our clients’ holiday sales and thinking about what is on the 2023 horizon. History has taught us that you can rarely think too far ahead when strategizing your marketing approach. Between a looming economic downturn (or stagnation), shifting social media attention, and budgets getting tighter, now is the time to consider what the marketing chess board