BLOG

  People are tired of traditional advertising. They skip through commercials and ignore banner ads. They’re skeptical of marketing claims. In the age social media, people want to hear from other people, preferably people they trust. They listen to friends, family, and coworkers. They read reviews and the watch influencers.  They also follow influencers – trendsetters, celebrities, YouTube stars, critics, bloggers, experts, analysts – major players who have gathered large and active followings on social media channels. Influencers hold sway

Doing well by doing good—it’s not a new idea, but as long as there is a need for good causes and the organizations that address them, there will be a need for companies willing to pitch in. Smart business owners and marketers know the benefits and rewards for those ready to Support a Good Cause and Grow. Learn their secrets in Growth Tactic #98 from your 100-Day Digital Growth Plan—and do take note—there are only 2 more to go before

Ever consider asking a celebrity or industry leader to endorse your company? The idea may not be so farfetched. Securing brand endorsements from celebrities can dramatically increase your company’s sales and profits by creating social proof and brand credibility. Find out how you can obtain Social Proof from Celebrity Endorsements in Growth Tactic #91, the next step in your 100-Day Digital Growth Plan. OVERVIEW--Social Proof from Celebrity Endorsements   Building brand awareness is a key part of growing your business.

Access to online engagement with like-minded business owners comes in many shapes and sizes. While sites like Facebook and Twitter can be great tools to connect, participating in a targeted forum has endless possibilities. An internet forum functions as a message board, allowing individuals to discuss specific topics and gain feedback. So, if you’re looking to expand your online presence and chat with others in your field, Join a Targeted Forum for Ideas and Growth—it’s Growth Tactic #82 in our 100-Day

Growing your business is not a solo job—good thing that sharing your growth with a social partner is a great way to expand online reach and bring more people to your website. Let’s start with the basics: who is a social partner? Any business owner who has a message or customer base that’s similar to yours can qualify. Even if you’re not a social butterfly, stepping out of your comfort zone and making friends in the business world could be

When it comes to growing your business, it’s important that your clients trust you and the work you do. So, what does this mean for business owners? It means that working to build brand credibility translates to success--but building credibility isn’t a one-time thing. Luckily, there are numerous steps you can take to increase credibility over time. Even if you’ve already written blog posts, launched an email series, or gained positive media coverage for your brand, there is one step