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Given that a business pays as much as six to seven times more to acquire customers than to keep them, a strong acquisition strategy is crucial. It's likely you're now spending significant budget to land each customer relationship, so we want to share our 10 best ways to acquire more customers while spending less. Scroll down to the end for a special Bonus Tip... 1. The Strategic Alliance to Acquire Customers You can control your marketing spend by building your

It might seem slightly taboo, but email marketing campaigns are still among the most reliable forms of outreach for growing your business. The trick to generating response and converting leads is learning to create unique, well-targeted campaigns. The Radicati Group demonstrated the burgeoning audience for emails in their Email Statistics Report, 2013-2017, which documented that if you add the total number of Facebook accounts, plus the total of Twitter accounts, you'll find you are still below the total number of

Content marketing is the future. The growing benefits of using social media and engaging content to drive traffic and sales seem obvious, but knowing the best way to jump on the content marketing trend--well, not so much. Meanwhile, companies in every market continue to make the shift, and you don't want to be left behind. We're offering 9 steps to help you achieve great content marketing that will skyrocket your conversions. Together, they form a comprehensive approach you can tailor

The close relationship between Facebook and Instagram now goes beyond the former owning the latter, to a whole new dimension, thanks to the new interface that allows more businesses to create self-serve ads on Instagram. Both entities have recently added e-commerce features with Instagram’s new “Shop Now” button, and Facebook’s “Buy Now” button, to help build their shares of ad revenue. The new Instagram ad options are accessed through Facebook’s ad management tools, and the features use the same targeting

Facebook comes in at number three among social media sites that correlate to a high Google search ranking. Clearly, it’s safe to say that raising your Facebook game should raise your Google rankings. However, Facebook has been gradually changing the rules of their game, which gives rise to important questions, like: what are the newest rules, and how can you use them to retain visibility and increase your reach through 2016? How many of Facebook’s 1.4 billion members are you

In our last post, we promised more news on Pinterest and social media tools, so here it is… (more…)