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Get noticed, offer advice, and Build Authority and “Brand Cred” with HARO. Already familiar with HARO? We’ll explain how to get the most out of it. Plus, we reveal additional resources you’ll definitely want to consider adding to your branding toolbox. Find out which outlets, reporters and online sources are looking for your expertise. Then, share your ideas and watch the buzz around your brand become louder and louder. Welcome to Growth Tactic #48 in your 100-Day Digital Growth Plan.

Did you know that over 85 percent of millennials own a smartphone? Since millennials make up one of the largest consumer segments in the world right now, that is a significant bit of data. In other words, mobile matters in most industries. It matters so much that Google’s all-important algorithms take mobile-friendliness into account when ranking pages. Just to get you started, we've come up with these top 6 reasons to make it mobile and stay user-friendly. Businesses that want their

Whether you’re a video wiz, or just getting comfortable behind (or in front of) the camera, Growth Tactic #44 is a must-have for your bag of marketing tricks. The Easy Product Demo Video is a great way to offer free assistance and to connect with your customers. Find out more in today’s newest tactic for your 100-Day Digital Growth Plan. We're offering our best tips and insights to keep you learning and growing well into 2017! OVERVIEW – THE EASY

Top 5 Ways to Evaluate Your Social Media Plan Doing social media marketing is the equivalent of running a marathon--not a sprint. That's why you need a solid strategy and a way to monitor success. The question is, how do you know when you’ve hit a milestone? Here's an even bigger question: what does success actually look like on social media platforms? If social media is all about creating a presence for your business, then it has to be one that

A little proof can go a long way. Find out how you can guide your visitors from your homepage to your purchase page with Growth Tactic #36, Prove Yourself: Online Social Proof. With this strategy from your 100-Day Digital Growth Plan, you can work on turning prospects into customers and customers into repeat shoppers. OVERVIEW – PROVE YOURSELF: ONLINE SOCIAL PROOF Prove it. How many times have you heard that demand? It’s not enough these days to merely tell someone how

Lead generation is how businesses take complete strangers and make them into fans. That’s quite a bit of magic when you think about it. Old school variations of lead generation usually involved interrupting someone in the middle of dinner with an unsolicited phone call. Today, organizations have more savvy tools at their disposal thanks to technology – ones that are less likely to annoy that fish you are trying to hook. Social media shares and likes take you places telemarketing