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Many people browse through Houzz to get inspiration for their next remodel, but Houzz marketing can also be a powerful weapon in a business’s arsenal. The platform allows interior designers, architects, builders, remodeling businesses, furniture makers and more to show off their stuff, whether that be a modernist chair, an impeccably designed living room, or even a historical mansion. So how can you expand your reach and get maximum exposure for your brand? To begin with, you need to master

With all that has happened in the world of digital marketing over the past year, knowing how to approach 2018 can be a strategy in and of itself! Every year, we work to bring new and dynamic content straight to your door - to help pull back the curtain and show you what’s happening, changing, or approaching the world of digital marketing. After all - the more you know, the more you can adapt. But before we dive headfirst into

It’s on the lips of every marketer in the world. It's challenging. It's effective, and when applied correctly, can drive massive results. Content marketing has been pushed into the spotlight and the light is only growing brighter. A good content marketing strategy can make the difference between growth and stagnation. The trick? Creating content that people want to consume and search engines want to rank. Easy to say. Hard to do. So how do you create content that actually drives

Amazon has unleashed a new feature designed to match shoppers with products and pair businesses with customers. It’s called Amazon Spark. A cross between Instagram, Pinterest, and Houzz, it’s goal is to facilitate product discovery. But how? And what should e-marketers know about the new Instagram-style feed? Amazon Steps into the World of Social Media When you think of social media, Amazon hardly comes to mind. Aside from its product reviews, the online behemoth isn’t known for facilitating user-to-user interaction. That’s

Facebook marketing helps businesses expand their reach, establish their brand identity, find loyal followers, and promote their content. But did you know you can use the social media platform to generate leads? If Facebook isn’t a cornerstone of your digital marketing strategy, then you need to reconsider your approach. Here’s why you should take advantage of Facebook Ads and what you can do to get the most mileage out of your account. Easy Pick or Epic Showdown? Facebook Ads Versus

Are your customers and prospects contacting you regularly with the same old questions? Learn how to provide them with the answers they crave, while simultaneously creating fresh, new content for your blog. Growth Tactic #27: Turn FAQs into a Blog Series is today’s tactic for your 100-Day Digital Growth Plan. We're offering our best tips and insights to keep you learning and growing well into 2017!  Overview – Turn FAQs into a Blog Series They’ve got questions and you’ve got