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Although participating on social media platforms (like Facebook and Twitter) helps grow your business, no one ever said driving conversions would be free. In order to get a little, you need to give a little, and creating targeted social media ads is one way to do it. Ads may make a slight dent in your wallet, but in the end, they can pay off. Learn how you can Drive Conversions on Social Media in Growth Tactic #86, the next step