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  People are tired of traditional advertising. They skip through commercials and ignore banner ads. They’re skeptical of marketing claims. In the age social media, people want to hear from other people, preferably people they trust. They listen to friends, family, and coworkers. They read reviews and the watch influencers.  They also follow influencers – trendsetters, celebrities, YouTube stars, critics, bloggers, experts, analysts – major players who have gathered large and active followings on social media channels. Influencers hold sway

People want to eat healthier, feel better and live longer. That desire has caused a boom in the global health and wellness market, which now rakes in almost $4 trillion dollars each year. The supplement industry alone contributes over $120 billion annually to the U.S. economy. That has proved both a blessing and a curse for those marketing nutritional supplements and other wellness products. The industry is growing, but so is the competition. In such cutthroat times, the only way

What’s your marketing shtick? You’ve got killer content, an incredible product or service, a rock star team with unmatched customer service skills…what more could you need? What more do people want from your brand for crying out loud!? They want you to be different, but also relatable. So, your job is to dazzle them with a shareable, viral campaign they’ve never seen before – yet can instantly connect with. Find out how you can manage the impossible with Stand Out

Although participating on social media platforms (like Facebook and Twitter) helps grow your business, no one ever said driving conversions would be free. In order to get a little, you need to give a little, and creating targeted social media ads is one way to do it. Ads may make a slight dent in your wallet, but in the end, they can pay off. Learn how you can Drive Conversions on Social Media in Growth Tactic #86, the next step

Everyone else is doing it...If the majority of your followers on social media are posting about a world event, breaking news, a holiday, or a viral video…why aren’t YOU? Sometimes following the crowd and hopping on a trend isn’t tacky…it’s smart. So, if there’s any time to practice to your “sheeple” skills – it’s now. Little do they know – you’re a sheep with a strategy. Learn how to Time Your Social Media Posts to News & Events and gain followers,

Access to online engagement with like-minded business owners comes in many shapes and sizes. While sites like Facebook and Twitter can be great tools to connect, participating in a targeted forum has endless possibilities. An internet forum functions as a message board, allowing individuals to discuss specific topics and gain feedback. So, if you’re looking to expand your online presence and chat with others in your field, Join a Targeted Forum for Ideas and Growth—it’s Growth Tactic #82 in our 100-Day