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Here’s a way to give site visitors the feeling of satisfaction that comes from knowing they’ve made progress in life, even if it’s just in the context of buying a product from you. Ever notice how some websites let you see where you stand along the path to making a purchase or completing a survey? They’ve figured out that a progress bar—or completeness meter—works in their favor. Learn more about why that is, and how you can make it work

A little proof can go a long way. Find out how you can guide your visitors from your homepage to your purchase page with Growth Tactic #36, Prove Yourself: Online Social Proof. With this strategy from your 100-Day Digital Growth Plan, you can work on turning prospects into customers and customers into repeat shoppers. OVERVIEW – PROVE YOURSELF: ONLINE SOCIAL PROOF Prove it. How many times have you heard that demand? It’s not enough these days to merely tell someone how

As a business owner or manager, you must know by now that very little happens online without some degree of social media presence. Ensure that your website is doing everything possible to help grow conversions and build your business. Take steps that Integrate Social to Grow Site Conversions, as explained in Growth Tactic #33 of your 100-Day Digital Growth Plan. Here’s more about just how to get it done.    Overview - Integrate Social to Grow Site Conversions It’s a

After strolling the aisles of your store or surfing around on your website—or a combination of the two—consumers have had lots of chances to stop looking and thinking, and finally make the decision to buy! And yet…they aren’t taking that step—at least, not enough of them are. You need to create a sense of urgency if you want to build site conversions and turn more visitors into users. To the rescue—Growth Tactic #31 in your 100-Day Digital Growth Plan, Create

15 Ways to AB Test Your Opt-in Forms You and your team put a lot of thought and hard work into crafting effective website pages, with the goal of converting site visitors and generating leads. How you design your opt-in forms can make all the difference in achieving your goals, but unless you put AB testing to use, you’ll never know what’s really working or why. Here are 15 proven ways to AB test your opt-in form using different variables.