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Email marketing remains a cornerstone of effective digital strategy among ecommerce businesses. Despite the rise of social media and other newer forms of marketing, email continues to offer unparalleled reach and personalization opportunities.  Its direct nature and versatility allow retailers to engage with customers right in their inboxes, where competition for attention is far less fierce than on crowded social media platforms. For Shopify users, email marketing can provide a unique advantage by enabling personalized and timely communication based on

These days, you hear a lot of negative comments about the frivolity of social media, but there is no doubt that these platforms can be a powerful driver of growth for businesses, particularly for ecommerce operations that use platforms like Shopify.  Social media connects brands with their audience and also serves as a vital conduit for personalized marketing and direct sales opportunities.  For Shopify store owners, understanding how to harness the capabilities of social media platforms can significantly enhance visibility

Marketing During a Recession There is little doubt that a recession (at some level) is coming in 2023. We recognize this fact in how to approach our clients’ success in the coming year. Buying habits will pivot, customer needs will change, and attention will shift—but your customers will continue to purchase. A recession does not mean the economic machine stops, nor will our clients’ marketing campaigns.    Here are some things to think about when it comes to marketing during