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Your conversion rate, the number of website visitors who take action, is the final metric that matters--the one that validates all your other efforts. Here are 20 easy-to-digest, practical tips, proven to help you boost conversions by as much as 200%. Adapt these ideas to fit your business and get the greatest possible return out of all your marketing efforts. 1. Test options for the call to action. A/B testing is essential to finding the reasons behind low conversions. Changing

After years of anticipation and a fair amount of excitement last Friday, the visible impact of Google's new Penguin 4.0 seems to be underwhelming--so far. The consensus is that, in fact, there has been no impact. The new release of Penguin 4.0, confirmed last Friday on Google's blog, means link penalties will be refreshed in real time, so that in theory, ranking corrections and improvements to a site's rankings will happen quickly and not require months or even years of

Google has revealed significantly more about its local search ranking factors, and it's the kind of info you can immediately use to enhance your own site's local ranking. An expanded Google Help page lives up to its title, "Improve your local ranking on Google," as highlighted in Search Engine Land's April Fools' Day post. This is no joke, however. It's not so much about change--the same three local ranking factors as before are there--relevance, distance, and prominence. It's more about

Many factors have been added to the way that Google's algorithm understands and displays your content, your site, and your overall online authority. Google Authorship was one such factor. What it created was a way to link the content you created with your Google+ profile. It intended to give your content not only an identifiable author for search engines, but for searchers too, in addition to an extra bit of attention as author names and images were then displayed next

LinkedIn has officially announced that it has opened up publishing access to all of its users. Where once only "influencers" could publish content, articles and the like, now there will soon be free reign for all LinkedIn members to share their content on the professional site's own publishing platform. This is a great opportunity for sites looking to grow their brand and their base of professionals, potential clients and more. But even though access is still in the process of

Over the years, Google has had several updates to improve its search results by reducing spam. In order to get your website to the top of search results, many people have been using sneaky tactics that are now being caught by Google. According to Search Engine Watch, the things you should avoid are: -Hidden doorway pages -Buying links -Different page for engines and users -Hidden text or hidden links -Cloaking or redirects You should really focus on improving the user