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SEO never stops evolving. Algorithms change, technology advances, and old habits give way to new trends. Yet many of the basics remain as relevant today as they were five years ago. Want to succeed in 2018? You’ll need to master traditional approaches while addressing emerging realities, from the rise of mobile to the arrival of voice search. With that in mind, here are some key tips for improving your Google rankings, based partially on the latest SEMrush SEO study, and