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The Marketing Psychology of Need You have an incredible product. You’ve told the world about it. You’ve described every feature in glowing terms – exquisite, handcrafted, cutting-edge, one-of-a-kind, stunning. You wait for the purchases to roll in. You think you marketing psychology game is on point. Silence! No one seems interested. What’s the problem? You’ve ignored the golden rule of marketing psychology: People don’t buy products; they buy solutions. Define the Need If every blog post you write and every video