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Welcome to the second half of episode 8 of the Digital Breakthroughs podcast—dedicated to the 2020 holiday shopping (and marketing) season! If you missed the first half of the episode, you can click here to start from the beginning. But, if you are back for round two, we hope you are ready because we are about to turn things up to 11 (this one goes up to 11). Let’s dive in beginning with what is going to happen (or is

Last year, Google banned addiction treatment centers from using its AdWords Advertising platform. Now, after an extended review process, the company has once again given the green light to drug and alcohol programs. What made the largest advertising provider ban a $78 million segment of the market, and what has changed since the ban was implemented? Why Did Google Ban Rehab Facilities? Last September, Google suspended addiction treatment and rehab centers from advertising on websites, search pages and apps because

With all that has happened in the world of digital marketing over the past year, knowing how to approach 2018 can be a strategy in and of itself! Every year, we work to bring new and dynamic content straight to your door - to help pull back the curtain and show you what’s happening, changing, or approaching the world of digital marketing. After all - the more you know, the more you can adapt. But before we dive headfirst into

You set up a Google AdWords account. You create mind-blowing copy. You roll out your campaign and wait for the sales to roll in. And you wait. And you wait. And you wait. Did you just burn money? Are all PPC campaigns as unpredictable as video poker? We need to drive leads, and we need to close sales. More often than not Google AdWords is the first place we turn to fill our pipeline. And for good reason. AdWords can