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After years of anticipation and a fair amount of excitement last Friday, the visible impact of Google's new Penguin 4.0 seems to be underwhelming--so far. The consensus is that, in fact, there has been no impact. The new release of Penguin 4.0, confirmed last Friday on Google's blog, means link penalties will be refreshed in real time, so that in theory, ranking corrections and improvements to a site's rankings will happen quickly and not require months or even years of

Gary Illyes, Google’s Search Quality Engineer, has announced at Search Marketing Expo East that there is an excellent chance that Google will be launching their much-awaited Penguin 3.0 algorithm update next week. Hundreds of thousands of web owners devastated by the Penguin 2.1 update that hit on October 4, 2013, have eagerly been awaiting this release in the hopes that Google's new Penguin 3.0 update will help them recover the rankings they lost after being severely penalized back in 2013.

Over the years, Google has had several updates to improve its search results by reducing spam. In order to get your website to the top of search results, many people have been using sneaky tactics that are now being caught by Google. According to Search Engine Watch, the things you should avoid are: -Hidden doorway pages -Buying links -Different page for engines and users -Hidden text or hidden links -Cloaking or redirects You should really focus on improving the user

With Google constantly changing their algorithms, there has been a lot of talk about what would happen next. The Google Penguin Update has caused websites to take a hit in the rankings, but why is that? So far, one of the reasons is partly due to unnatural linking. The Penguin Update is supposed to stop Google search results spam. Natural Linking In order to gain more links, you have to post content that others will want to share and link