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  People are tired of traditional advertising. They skip through commercials and ignore banner ads. They’re skeptical of marketing claims. In the age social media, people want to hear from other people, preferably people they trust. They listen to friends, family, and coworkers. They read reviews and the watch influencers.  They also follow influencers – trendsetters, celebrities, YouTube stars, critics, bloggers, experts, analysts – major players who have gathered large and active followings on social media channels. Influencers hold sway

What’s your marketing shtick? You’ve got killer content, an incredible product or service, a rock star team with unmatched customer service skills…what more could you need? What more do people want from your brand for crying out loud!? They want you to be different, but also relatable. So, your job is to dazzle them with a shareable, viral campaign they’ve never seen before – yet can instantly connect with. Find out how you can manage the impossible with Stand Out

Doing well by doing good—it’s not a new idea, but as long as there is a need for good causes and the organizations that address them, there will be a need for companies willing to pitch in. Smart business owners and marketers know the benefits and rewards for those ready to Support a Good Cause and Grow. Learn their secrets in Growth Tactic #98 from your 100-Day Digital Growth Plan—and do take note—there are only 2 more to go before

Ever consider asking a celebrity or industry leader to endorse your company? The idea may not be so farfetched. Securing brand endorsements from celebrities can dramatically increase your company’s sales and profits by creating social proof and brand credibility. Find out how you can obtain Social Proof from Celebrity Endorsements in Growth Tactic #91, the next step in your 100-Day Digital Growth Plan. OVERVIEW--Social Proof from Celebrity Endorsements   Building brand awareness is a key part of growing your business.

Can you guess which employees constantly crush it on the job? Ding, ding! Happy ones! When your team members love your company (and their roles in it), they’re far more likely to give each task all they’ve got. If you want to grow productivity with a results-driven team, respect their talent and honor their efforts. You'll soon see why you need Happy Employees for a Happy Bottom Line. Find out how to keep your staff smiling and working hard with Growth

Everyone else is doing it...If the majority of your followers on social media are posting about a world event, breaking news, a holiday, or a viral video…why aren’t YOU? Sometimes following the crowd and hopping on a trend isn’t tacky…it’s smart. So, if there’s any time to practice to your “sheeple” skills – it’s now. Little do they know – you’re a sheep with a strategy. Learn how to Time Your Social Media Posts to News & Events and gain followers,