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The New Year is coming up fast, and that means everyone’s favorite… New Year’s resolutions! What are your digital marketing and SEO resolutions? Do you know that 2018 is going to bring radical changes in the way Google ranks searches? The strategies that once catapulted your websites to ranking success may not work as well next year; they may even become totally obsolete! If you aren’t sure about 2018 Internet Marketing trends, don’t worry, we’ve got you covered. By the

‘Tis the season for huge profits and high stress. As the fourth quarter of 2017 begins, businesses are rushing to put their holiday marketing campaigns into overdrive. The good news is that retailers should see solid gains in 2017, with analysts expecting holiday sales to rise between 3.8 and 4.5 percent over last year. The bad news is that competition has grown stiff. That puts tremendous pressure on executives and entrepreneurs to up their game. Want to make sure the

Mobile has taken over the digital landscape, and brands should be aware. In 2016, the switch occurred: For the first time, more people accessed the internet using mobile devices than they did using desktops. Overall usage is up, as are ad revenues, and this puts the mobile user experience front and center when it comes to digital marketing. New Google Study Highlights the Importance of the Mobile User Experience How does the mobile user experience affect brand image? Google recently

Did you know that over 85 percent of millennials own a smartphone? Since millennials make up one of the largest consumer segments in the world right now, that is a significant bit of data. In other words, mobile matters in most industries. It matters so much that Google’s all-important algorithms take mobile-friendliness into account when ranking pages. Just to get you started, we've come up with these top 6 reasons to make it mobile and stay user-friendly. Businesses that want their

Ever since Google’s “Mobilegeddon” event in April 2015, most businesses have worked to improve their mobile rankings. (more…)

What big display changes mean for small businesses Do you have an uneasy feeling that something in your universe has changed recently, but you can’t quite put your finger on it? It’s not a cosmic shift, but a new local search display format from Google, which may be just as significant. As a business relying on local search results, you need to understand what has changed and what these changes mean for your business. (more…)