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If you have a blog, there are several things you can do to make sure that your posts will be successful and reach a large audience. What you don’t want to do is make mistakes to kill your blog posts. Headlines A blog headline is the first thing that visitors will see when they’re on your blog is the headline. It’ll also come up in search engine results, subject lines, when you post it on social media accounts, etc. You

A while ago we posted a blog asking, ‘Should You, As a Business Owner, Take Interest in Pinterest?' Now if you go on Pinterest, you’ll see a lot more brands popping up on the still popular site. If your business has a lot of visual content it can share on Pinterest, maybe you should use it to market your products/services. If your content isn’t very visually appealing or you don’t think that users will engage with your posts, then maybe

If you’re a business owner, you want to make sure that every dollar you put into your marketing campaign counts, but you can’t measure your return on investment without a thoughtful approach. In this blog post we’re going to explain how to measure your campaign’s ROI. Think Before You Act Don’t just start a campaign for SEO, PPC or Facebook advertising and see what happens. If you do that, you’ll always be successful…at seeing what happens. But you won’t have

Guest blogging is a great marketing strategy to get recognized and make your brand known to different audiences. In order to get the most out of guest blogging, you should deliver high-quality posts to get people talking and taking advantage of what you have to say. Step 1 You have to find websites that allow guest blogging and that pertain to what you have to write about. A simple search in Google or other search engines for “guest blogging guidelines”

In yesterday’s blog post, we talked about the importance of measuring Key Performance Indicators (KPIs). Today, we want to examine how best to use KPIs to create an agile, iterative campaign that maximizes your ROI. As we illustrated in our last post, there are many KPIs to study depending your campaign (SEO, PPC, social media, Blogging, etc.); but these KPIs don’t exist in a vacuum. You need to constantly be analyzing the KPIs to see if you are improving or

Key Performance Indicators (KPI) are a way of measuring the success of your marketing campaign to determine if it is successful or not based on what your goals are. KPIs can help you identify what is working in your campaign, what is not, how to improve your campaign, and how to apply new strategies to drive ROI. Selecting the appropriate KPIs can help your campaign succeed. You can track these KPIs in order to make sure your campaign succeeds: WEBSITE