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Top 5 Ways to Evaluate Your Social Media Plan Doing social media marketing is the equivalent of running a marathon--not a sprint. That's why you need a solid strategy and a way to monitor success. The question is, how do you know when you’ve hit a milestone? Here's an even bigger question: what does success actually look like on social media platforms? If social media is all about creating a presence for your business, then it has to be one that

Are you curious to know why your site isn’t ranking as high as your competitors’ sites? Find out how to optimize your site for top placement in the SERPs using today’s newest blog, Growth Tactic #26 in your 100-Day Digital Growth Plan: The Top Page Optimizers. We're offering our best tips and insights to keep you learning and growing well into 2017! We're sure you'll find a page optimizer that can give you the leg-up you need to outpace the

TOP 5 EMAIL CONVERSION STRATEGIES FOR SMALL BUSINESS Companies with billion-dollar marketing budgets can afford to spin a few wheels, but when you’re a small business owner, you need to see results from every channel, including email conversion. Email marketing is a low-cost and mobile-friendly approach, but without sufficient ROI, what’s the point? The Radicati Group, a technology marketing research firm, reports that 205 billion emails go out daily, and that number is expected to rise. What this means for