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Given that a business pays as much as six to seven times more to acquire customers than to keep them, a strong acquisition strategy is crucial. It's likely you're now spending significant budget to land each customer relationship, so we want to share our 10 best ways to acquire more customers while spending less. Scroll down to the end for a special Bonus Tip... 1. The Strategic Alliance to Acquire Customers You can control your marketing spend by building your

Voice search is becoming an integral part of our virtual lives--at least, it is for a fast-growing number of us who prefer this communication shortcut to typing, touching and clicking our search queries. The trend is being explored in articles across multiple media outlets, each one packed with research for digital marketers and business owners who want their products and services found first. Why is voice search growing? Personal assistant devices are the main source of growth, and the vast

Google has revealed significantly more about its local search ranking factors, and it's the kind of info you can immediately use to enhance your own site's local ranking. An expanded Google Help page lives up to its title, "Improve your local ranking on Google," as highlighted in Search Engine Land's April Fools' Day post. This is no joke, however. It's not so much about change--the same three local ranking factors as before are there--relevance, distance, and prominence. It's more about

What big display changes mean for small businesses Do you have an uneasy feeling that something in your universe has changed recently, but you can’t quite put your finger on it? It’s not a cosmic shift, but a new local search display format from Google, which may be just as significant. As a business relying on local search results, you need to understand what has changed and what these changes mean for your business. (more…)