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Google has revealed significantly more about its local search ranking factors, and it's the kind of info you can immediately use to enhance your own site's local ranking. An expanded Google Help page lives up to its title, "Improve your local ranking on Google," as highlighted in Search Engine Land's April Fools' Day post. This is no joke, however. It's not so much about change--the same three local ranking factors as before are there--relevance, distance, and prominence. It's more about

Mobile advertising can be extremely beneficial for your business if you know how to properly do it. There are several things you should consider when deciding to go mobile. Local Now that mobile advertising is increasing, it is easier for companies to reach certain potential customers based on their location using their zip code. This can be very helpful, because you’ll know that you’re reaching the people who are near your business and are more likely to pay your storefront