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2018 has already been a standout year for brand marketing campaigns. Smart companies are leaving their competition in the dust by projecting their brand messaging in innovative ways. Across all industries, we’re seeing clever engagement, strategic influencer partnerships, and unexpected shifts in messaging. Let’s dive right in to the 5 best marketing campaigns of 2018. See if you can spot any brand marketing strategies that you could implement in your business this year.   Weight Watchers Weight Watchers continues to

Top 5 Ways to Evaluate Your Social Media Plan Doing social media marketing is the equivalent of running a marathon--not a sprint. That's why you need a solid strategy and a way to monitor success. The question is, how do you know when you’ve hit a milestone? Here's an even bigger question: what does success actually look like on social media platforms? If social media is all about creating a presence for your business, then it has to be one that

Solidify your reputation as an industry leader and make essential business connections with Growth Tactic #30: Build a LinkedIn Group for Social Growth. We're offering our best tips and insights to keep you learning and growing well into 2017 with our 100-Day Digital Growth Plan. Overview–Build a LinkedIn Group for Social Growth Having trouble finding the right community? Build it yourself with a LinkedIn Group. Think about your favorite topic of conversation when it comes to your business. What subject

Show the world who you are, with an Introductory Team Video. Here's the low-down on the latest tactic from your 100-Day Digital Growth Plan. It's ideal for building brand loyalty, and another in our collection of best tips and insights to keep you learning and growing well into 2017! Overview - Introductory Team Video Goodbye John and Jane Doe! That’s right. It’s time to put faces to the names and really introduce your team to your current clients and future prospects. By filming a

5 Ways to Use Social Media for Local Customer Acquisition Wondering how you can engage local clients and turn prospects into acquisitions? We thought so—that’s why we’re offering these 5 ways to use social media for local customer acquisition. At the top of your “must-do” list should be mainstream social media campaigns, no matter what your target audience or industry. A record-breaking number of users are swarming Facebook these days, and not just once or twice a day. The social