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The season is upon us again! Pumpkins are being carved, Thanksgiving feasts (and second helpings) will soon be eaten and—before you know it—gifts will be wrapped (and unwrapped). But let's not focus on falling snowflakes and festive music just yet… First, we are going to sink our teeth into some of our favorite ways to get creative with social media this Halloween—vampire-style. Let's revisit some of our favorites and then see if anything new bubbles to the surface of our cauldron of

There are three tried-and-true forms of communication: the written word, video, and audio. Today, we’re diving deep into what feeds the eyes and ears to make your content powerful and unforgettable. You hear it every day: You should create video. But…video of what? And where?! You have no doubt heard of podcasting, but how and why should you start your own? The simple answer is that both types of content are more accessible to produce than ever before. Nobody needs

Viral. What’s the first thing that comes to mind when you think of that word? It doesn’t paint a pretty picture in your head, does it? But when it comes digital marketing campaigns, “viral” actually means something incredible. It means you did it. You won the Internet. So what does it really take to make a digital marketing campaign go viral? To create a campaign that everyone’s heard of – that everyone’s talking about? It demands a seamless strategy, impeccable

In celebration of Halloween, we’re sharing 5 scary good social media tricks that you can start using right now. We hope you have a frightfully fun day - filled with spine-tingling results! (Or at least a few more followers…)

You’re probably already using Instagram as part of your social media strategy – but are you taking advantage of one of their newest features, “Stories?" If you’re familiar with SnapChat then you’re already one step ahead. Or maybe everything you just read has your head spinning…in either case, it’s time to read on to learn How to Create Urgency--Use Instagram Stories. Growth Tactic #60 in your 100-Day Digital Growth Plan will have you sharing stories to help build brand awareness

The close relationship between Facebook and Instagram now goes beyond the former owning the latter, to a whole new dimension, thanks to the new interface that allows more businesses to create self-serve ads on Instagram. Both entities have recently added e-commerce features with Instagram’s new “Shop Now” button, and Facebook’s “Buy Now” button, to help build their shares of ad revenue. The new Instagram ad options are accessed through Facebook’s ad management tools, and the features use the same targeting