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Brands and consumers don’t always see eye to eye. Consumers are savvier than ever and tend to be a little skeptical when it comes to advertising. But when it comes to video content, and even video marketing, consumers and content creators just can’t get enough. Enter IGTV. While it had been rumored for months – there is now another major player in the online long-form video game. Instagram (and their parent company Facebook) launched IGTV on June 20, 2018, taking

If you dabble at all in the marketing sphere, there’s a 99.9% chance you’ve heard the buzz word “influencer” by now. Maybe you’ve toyed with the idea of influencer marketing, maybe you’re one of the 75% of marketers who currently utilize some form of influencer marketing in your strategy, or perhaps you’re not yet convinced that influencer marketing is the right choice for your brand. Regardless of your current connection with this ever-expanding phenomenon – and your opinion of it

What’s your marketing shtick? You’ve got killer content, an incredible product or service, a rock star team with unmatched customer service skills…what more could you need? What more do people want from your brand for crying out loud!? They want you to be different, but also relatable. So, your job is to dazzle them with a shareable, viral campaign they’ve never seen before – yet can instantly connect with. Find out how you can manage the impossible with Stand Out

Chances are, you’ve been hearing a lot about Influencer Marketing and how it’s a powerful new spin on word-of-mouth marketing.  While there’s nothing we love more than waxing poetic about just how powerful influencer marketing is, we know that nothing speaks louder than great data.  We’ve combed through tons of data from some of the best marketing studies, surveys, polls and reports to find the stats that can help you decide whether it’s time to put the power of Influencer