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Writing great headlines comes naturally to some people, but most of us need a little help crafting those irresistible lines that make readers want to know more. Sure, a lot is riding on the headline, but it all comes down to one overriding concern: does it generate an amazing click-through rate, the kind that your competition would kill for? That measure of success can also reflect on your company’s image as a forward-leaning, innovative brand, not to mention your standing