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With Google constantly changing their algorithms, there has been a lot of talk about what would happen next. The Google Penguin Update has caused websites to take a hit in the rankings, but why is that? So far, one of the reasons is partly due to unnatural linking. The Penguin Update is supposed to stop Google search results spam. Natural Linking In order to gain more links, you have to post content that others will want to share and link

Google has announced that it will be changing how they handle AdWords misspellings, using plurals and other discrepancies for keywords or phrases. Now in mid-May, Google will match close variations to phrases and keywords that may appear in search results. This will make things for users and for advertisers much easier. While Google’s organic search results already offer this, it will now include AdWords results. The reason for the change is that 7% of all searches contain misspellings. There are

Google has announced today that they will be introducing a redesign for their social networking site, Google+.  The redesign will let users enjoy have a more personalized experience than before. Although the site is still very much new, over the next few days, Google will roll out an assortment of reimagined features to enhance the user experience including a customized navigation, a Hangouts page, a redesigned stream and many more features. Google refers to the revamp as a "more functional

Do you have videos that you want to get to the top of search results quickly and at a low cost? Video Search Engine Optimization is the way to go. VSEO lets you promote your videos to the top of Google, YouTube, Bing and Yahoo in order to be found by more customers. Making videos that have the chance to go viral is a great way to increase your company’s online exposure. VSEO is important to get your videos found,

If you’re a business that sells products online, then data is key for optimization in order for your company to be found. By optimizing Google Shopping, you will see instant results, but how can you make sure you’re doing the most to boost your eCommerce sales? Invest in multiple channels Diversify Your Business- You shouldn’t solely rely on SEO or PPC. Markets are constantly changing, so it’s important to have multiple channels in order to choose where you should invest