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The latest Google Chrome HTTPS update is loud and clear: HTTP webpages are not secure and should be encrypted. During the past year, data hacking has been all over the news. The Equifax data breach may have compromised the sensitive personal information of some 143 million Americans who used the consumer credit reporting agency, according to the New York Times. Spurred in part by the hacking and release of politically-sensitive emails, Congress and the FBI are investigating Russia-linked meddling in

Mobile has taken over the digital landscape, and brands should be aware. In 2016, the switch occurred: For the first time, more people accessed the internet using mobile devices than they did using desktops. Overall usage is up, as are ad revenues, and this puts the mobile user experience front and center when it comes to digital marketing. New Google Study Highlights the Importance of the Mobile User Experience How does the mobile user experience affect brand image? Google recently

Google is making mobile-friendliness a priority, so it has to be a priority for businesses seeking online success—but why? Put simply, very few people wait until they are in front of a desktop computer to do a search. Today, there’s a mobile computer in almost every pocket, so why would they wait? They won't--they'll find the sites that are mobile-friendly. According to Google, users in 10 countries, including the U.S., do the bulk of their searches via mobile devices.  Companies

Things are changing again in the digital world. What was once a text-only platform--namely, search—is now getting much more personal. Voice recognition is taking over not just mobile devices, but home devices as well, with personal assistants like Amazon's Echo or Apple's brand new HomePod. Google estimates that 20 percent of all searches conducted on mobile devices start with a voice request. Here’s the question: how are you going to handle the voice search SEO challenge? Voice Search SEO is a Whole

Who can afford to waste time online, wading through irrelevant details? It’s a good bet that you can’t, and neither can your site visitors. Spare them the effort and instead, let them see exactly what you have to offer, right up front. Learn more in our Growth Tactic #49, Simplify Your Landing Page, another winner in your 100-Day Digital Growth Plan. OVERVIEW - Simplify Your Landing Page When your message is clear and uncluttered, with a value proposition right up

Did you know that over 85 percent of millennials own a smartphone? Since millennials make up one of the largest consumer segments in the world right now, that is a significant bit of data. In other words, mobile matters in most industries. It matters so much that Google’s all-important algorithms take mobile-friendliness into account when ranking pages. Just to get you started, we've come up with these top 6 reasons to make it mobile and stay user-friendly. Businesses that want their