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  People are tired of traditional advertising. They skip through commercials and ignore banner ads. They’re skeptical of marketing claims. In the age social media, people want to hear from other people, preferably people they trust. They listen to friends, family, and coworkers. They read reviews and the watch influencers.  They also follow influencers – trendsetters, celebrities, YouTube stars, critics, bloggers, experts, analysts – major players who have gathered large and active followings on social media channels. Influencers hold sway

People want to eat healthier, feel better and live longer. That desire has caused a boom in the global health and wellness market, which now rakes in almost $4 trillion dollars each year. The supplement industry alone contributes over $120 billion annually to the U.S. economy. That has proved both a blessing and a curse for those marketing nutritional supplements and other wellness products. The industry is growing, but so is the competition. In such cutthroat times, the only way

Unless you’re an online marketing guru, you may not know all of the ins and outs of search engine optimization (SEO). With ever-changing algorithms, it’s hard to know if your SEO tactics are still sound. The problem is that incorrect SEO techniques can jeopardize your business’s online visibility. Yet, even as SEO continues to evolve, it still stands as one of the most widely-used marketing strategies. Since this marketing strategy is used by most online businesses, it’s important to get

Facebook marketing helps businesses expand their reach, establish their brand identity, find loyal followers, and promote their content. But did you know you can use the social media platform to generate leads? If Facebook isn’t a cornerstone of your digital marketing strategy, then you need to reconsider your approach. Here’s why you should take advantage of Facebook Ads and what you can do to get the most mileage out of your account. Easy Pick or Epic Showdown? Facebook Ads Versus

What’s your marketing shtick? You’ve got killer content, an incredible product or service, a rock star team with unmatched customer service skills…what more could you need? What more do people want from your brand for crying out loud!? They want you to be different, but also relatable. So, your job is to dazzle them with a shareable, viral campaign they’ve never seen before – yet can instantly connect with. Find out how you can manage the impossible with Stand Out

Let’s face it: people get busy, so responding to your email might not be their top priority. Luckily, today’s growth tip will help you avoid the pain of having an empty inbox. When you schedule emails with care, you'll reach the right people at the right time. Learn how, in Timing is Everything--Schedule Emails. It's Growth Tactic #97, up next in your 100-Day Digital Growth Plan. OVERVIEW: Timing is Everything--Schedule Emails   In the world of business, timing can make or break