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Over the past several years, marketers around the world have been trying to crack the code in their marketing campaigns​​—rapid ad optimization and accurate attribution.  How can marketers, businesses, and agencies alike truly attribute success to their myriad of marketing efforts when access to accurate data seems to be deteriorating?  Well, National Positions may have found a solution! As customer data (understandably) becomes more inaccessible, and tech giants like Apple and Facebook have added fuel to the fire, we knew

To say we live in a mobile world is an understatement. As a business owner, you're probably well versed in the importance of targeting mobile customers. Chances are, your website is crafted using responsive design to ensure that it's accessible to everyone, no matter their screen size. Maybe you've run a mobile campaign that targets customers using SMS messages. But have you ever thought about how you could use a mobile device to run your business more efficiently? If not,

Facebook marketing helps businesses expand their reach, establish their brand identity, find loyal followers, and promote their content. But did you know you can use the social media platform to generate leads? If Facebook isn’t a cornerstone of your digital marketing strategy, then you need to reconsider your approach. Here’s why you should take advantage of Facebook Ads and what you can do to get the most mileage out of your account. Easy Pick or Epic Showdown? Facebook Ads Versus