BLOG

2018 has already been a standout year for brand marketing campaigns. Smart companies are leaving their competition in the dust by projecting their brand messaging in innovative ways. Across all industries, we’re seeing clever engagement, strategic influencer partnerships, and unexpected shifts in messaging. Let’s dive right in to the 5 best marketing campaigns of 2018. See if you can spot any brand marketing strategies that you could implement in your business this year.   Weight Watchers Weight Watchers continues to

Consumers have always valued meaningful personal interactions—the baker who greets them by name or the cashier who remembers their kids’ birthdays. In the past, only smaller boutiques, local shops and luxury brands could offer such intimate customer journeys. Meanwhile, people accepted the anonymity of the digital marketplace as par for the course. But this is a new day. The arrival of social media, advanced analytics, and artificial intelligence has changed the way companies engage with their audience. Now, organizations of

Given that a business pays as much as six to seven times more to acquire customers than to keep them, a strong acquisition strategy is crucial. It's likely you're now spending significant budget to land each customer relationship, so we want to share our 10 best ways to acquire more customers while spending less. Scroll down to the end for a special Bonus Tip... 1. The Strategic Alliance to Acquire Customers You can control your marketing spend by building your