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Content marketing is the future. The growing benefits of using social media and engaging content to drive traffic and sales seem obvious, but knowing the best way to jump on the content marketing trend--well, not so much. Meanwhile, companies in every market continue to make the shift, and you don't want to be left behind. We're offering 9 steps to help you achieve great content marketing that will skyrocket your conversions. Together, they form a comprehensive approach you can tailor

You may never have heard the term Relationship Marketing, but I believe that once you finish reading this post, it will change your idea of how to sell online in 2016. We know that people buy from other people they trust and like. Well, selling online demands the same kind of trust, and trust results when you build relationships with visitors to your website. In this post we’ll look at how the new Relationship Marketing works online, and specifically, how to:

LEAD NURTURING Email marketing is an overused but under-utilized way of reaching new customers. The best way to use email marketing is for lead nurturing. Most of your prospects are interested in buying your products or services, but they might not be ready to buy right away. Too many companies lose out on sales by approaching potential customers once or twice and never communicating to them again if they don’t buy immediately. Since you are investing so much time and