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Email marketing remains a cornerstone of effective digital strategy among ecommerce businesses. Despite the rise of social media and other newer forms of marketing, email continues to offer unparalleled reach and personalization opportunities.  Its direct nature and versatility allow retailers to engage with customers right in their inboxes, where competition for attention is far less fierce than on crowded social media platforms. For Shopify users, email marketing can provide a unique advantage by enabling personalized and timely communication based on

These days, you hear a lot of negative comments about the frivolity of social media, but there is no doubt that these platforms can be a powerful driver of growth for businesses, particularly for ecommerce operations that use platforms like Shopify.  Social media connects brands with their audience and also serves as a vital conduit for personalized marketing and direct sales opportunities.  For Shopify store owners, understanding how to harness the capabilities of social media platforms can significantly enhance visibility

Positive Reviews Pro Users, The team at here at National Positions wanted to take a moment to inform you about some updates from Google that will be affecting some of our Positive Review Pro’s functionality settings. Reputation Management, Reviews, & Google: What Has Changed? Reviews are a fantastic driver of business. Often, reviews are the sole or primary factor that determines whether a new or returning client chooses your company over your competitor.  Furthermore, Google’s continued focus on using public

So, it’s Thanksgiving in a couple of days. Did you remember to thank the loyal customers who’ve been in your corner since day one? What about the new clients you just added to your family? If you made a Thanksgiving faux pas and forgot to send out greetings of gratitude – have no fear! Here are three last-minute ways to say: THANK YOU!    A Typed Note Is Better Than No Note Okay, so we all know that a handwritten note

Every email you send matters. But the first one you send to a new subscriber, client, or interested party – well that one matters even more. Find out how to Make the Most of Your Onboarding Email with Growth Tactic #95–the newest tool for your 100-Day Digital Growth Plan toolbox. OVERVIEW--Make the Most of Your Onboarding Email  In Growth Tactic #19, we tackled the universal (but oh so important) Welcome Email.  Sometimes, all your list needs is a little recognition

It’s just as true in business as it is in real life--take a good relationship for granted and the warm, fuzzy feelings may soon grow cold. So why jeopardize a good thing? No need for flowers and candy once the sale is made (unless you’re actually selling flowers and candy…). Growth Tactic #28: Nurture Customers through Email Queues, the latest in our 100-Day Digital Growth Plan series, explains why—and how—you need to handle prospects and customers with care using proven