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If you’re a business that sells products online, then data is key for optimization in order for your company to be found. By optimizing Google Shopping, you will see instant results, but how can you make sure you’re doing the most to boost your eCommerce sales? Invest in multiple channels Diversify Your Business- You shouldn’t solely rely on SEO or PPC. Markets are constantly changing, so it’s important to have multiple channels in order to choose where you should invest