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TOP 5 EMAIL CONVERSION STRATEGIES FOR SMALL BUSINESS Companies with billion-dollar marketing budgets can afford to spin a few wheels, but when you’re a small business owner, you need to see results from every channel, including email conversion. Email marketing is a low-cost and mobile-friendly approach, but without sufficient ROI, what’s the point? The Radicati Group, a technology marketing research firm, reports that 205 billion emails go out daily, and that number is expected to rise. What this means for

Are you looking for a new way to get prospects excited about your products? You’ve come to the right place. Today’s Growth Tactic #24, Unboxing Your Brand: The Video, unveils everything you need to know about creating a brand or consumer unboxing video. When it comes to your 100-Day Digital Growth Plan, we’re offering our best tips and insights to keep you learning and growing well into 2017! Overview – Unboxing Your Brand: The Video Few moments in life are

20 Proven Keys to Customer Acquisition Whether your organization has been in business for a while now or you have just recently started up and opened your doors, you know that you can only grow when you have a system in place to acquire new customers on an ongoing basis. We’ve culled 20 Proven Keys to Customer Acquisition to help you launch—or sharpen up—your own system. Some business owners seem to have an instinct for driving new customers and clients

Learn how to turn one of your website’s must-have pages (the About page) into a must-read page. Pick up easy ways to Use Your About Page to Convert Visitors in our latest, Growth Tactic #18 of the 100-Day Digital Growth Plan. We’re offering our best tips and insights to keep you learning and growing well into 2017! Overview -- Use Your About Page to Convert Visitors Every site has an About page…which is why just having one isn’t enough anymore. Your About page needs

Welcome to Growth Tactic #13 in our 100-Day Digital Growth Plan! You can continue to gain trust and secure customer loyalty by supplying them with free, useful information. One way to do this is by creating a Best Posts Compilation. It’s quick and easy content for your site (or newsletter) and it doubles as a complimentary gift for your readers. Overview - Best Posts Compilation It’s important to publish new content on a regular basis–to offer your readers something fresh to devour. But what

Show the world who you are, with an Introductory Team Video. Here's the low-down on the latest tactic from your 100-Day Digital Growth Plan. It's ideal for building brand loyalty, and another in our collection of best tips and insights to keep you learning and growing well into 2017! Overview - Introductory Team Video Goodbye John and Jane Doe! That’s right. It’s time to put faces to the names and really introduce your team to your current clients and future prospects. By filming a