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Lead generation is a key element for any successful business. Hearing some experts tell it, though, generating leads sounds like a complicated venture that could give pause to small business owners. After all, who has time for complex formulas and strategies when you have a business to run? Fortunately, you can use these 7 ridiculously simple tricks to grow local business leads for yourself. 1. Enhance Google My Business (GMB) API If you're not making full use of the GMB

It might seem slightly taboo, but email marketing campaigns are still among the most reliable forms of outreach for growing your business. The trick to generating response and converting leads is learning to create unique, well-targeted campaigns. The Radicati Group demonstrated the burgeoning audience for emails in their Email Statistics Report, 2013-2017, which documented that if you add the total number of Facebook accounts, plus the total of Twitter accounts, you'll find you are still below the total number of

Content marketing is the future. The growing benefits of using social media and engaging content to drive traffic and sales seem obvious, but knowing the best way to jump on the content marketing trend--well, not so much. Meanwhile, companies in every market continue to make the shift, and you don't want to be left behind. We're offering 9 steps to help you achieve great content marketing that will skyrocket your conversions. Together, they form a comprehensive approach you can tailor

What, again? Yup. You always need fresh ideas for driving traffic to your website, with plenty of new visitors, of course. We thought it was time to offer up a collection of quick and easy tips, the kind that get your numbers climbing with the least investment of time and money. So, fasten your seat belt...  Tip #1 Repurpose-Recycle-Reuse for driving traffic Whatever term you use (but we prefer repurpose), save time by repurposing  your best content resources. Reformat content for

Do you have social media accounts for your business? Your accounts can help your business gain more followers if you know how to execute a plan properly. In order to succeed at social media, you need to make sure that you’re taking some simple steps. Define Your Goals Just because you’re active on Facebook, Twitter, Google+, etc. doesn’t mean that your goals will be the same as a similar business. You should decide what your goals are before embarking on

Ever since the Facebook Timeline for businesses was launched, there have been mixed reviews on if they would be beneficial or not. Well, if used properly, the Timeline can be an extremely valuable way for  your business to display your products. Here are some reasons why Facebook brand pages will be useful for both your business and for customers. Content and Conversation Now that the Timeline is in full effect for all business pages, it’s a great way to encourage