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SEO never stops evolving. Algorithms change, technology advances, and old habits give way to new trends. Yet many of the basics remain as relevant today as they were five years ago. Want to succeed in 2018? You’ll need to master traditional approaches while addressing emerging realities, from the rise of mobile to the arrival of voice search. With that in mind, here are some key tips for improving your Google rankings, based partially on the latest SEMrush SEO study, and

Are you clear on the difference between high-quality organic links and other kinds? We're going to assume you know it's not about vegans and meat-eaters. Still, the health benefits of organic links are just as important to your website as eating a fresh, nutritional diet is for your personal health. You need to know that link-building is key to organic search success, and your Google PageRank is heavily influenced by how the system judges your online content. In other words,