BLOG

The Marketing Psychology of Need You have an incredible product. You’ve told the world about it. You’ve described every feature in glowing terms – exquisite, handcrafted, cutting-edge, one-of-a-kind, stunning. You wait for the purchases to roll in. You think you marketing psychology game is on point.  Silence! No one seems interested. What’s the problem? You’ve ignored the golden rule of marketing psychology: People don’t buy products; they buy solutions.   Define the Need If every blog post you write and every

To say we live in a mobile world is an understatement. As a business owner, you're probably well versed in the importance of targeting mobile customers. Chances are, your website is crafted using responsive design to ensure that it's accessible to everyone, no matter their screen size. Maybe you've run a mobile campaign that targets customers using SMS messages. But have you ever thought about how you could use a mobile device to run your business more efficiently? If not,

Last year, Google banned addiction treatment centers from using its AdWords Advertising platform. Now, after an extended review process, the company has once again given the green light to drug and alcohol programs. What made the largest advertising provider ban a $78 million segment of the market, and what has changed since the ban was implemented? Why Did Google Ban Rehab Facilities? Last September, Google suspended addiction treatment and rehab centers from advertising on websites, search pages and apps because

If you’re a small business on Twitter, reaching out to users who haven’t heard of you yet just got a little easier. Twitter announced a partnership with American Express to bring a new advertising program to a select group of small businesses. The program allows your business to create promoted tweets and promoted accounts. American Express merchants and cardholders are being notified of the new advertising opportunity and are being granted early access to this advertising solution. The first 10,000