Setting Goals for Value Based Marketing

February 13, 2012

Goals are important to set when it comes to anything from losing weight to budgeting. In this case, goals are imperative when talking about Value Based Marketing. Setting goals that can be measured as you progress in your marketing campaign are of significant value, because over time, you will be able to hopefully exceed the goals that were set.

You should establish your goals from the beginning. Since the Internet plays a significant role in marketing campaigns today, you should take that and other considerations into consideration to make the most of your campaign. Without employing all available aspects, you will not get the best results from your marketing campaign.

What Business Model Do You Have?

The plan you will set forth will be dependent on the goals you set to achieve. You should ask yourself what sort of business model you have before you make your plan.

If you have an E-Commerce website, you will need to apply SEO and Social Media Marketing (SMM). Both of these are important for your E-Commerce website, because the internet and putting yourself out there is what will help your business succeed. Other aspects are recommended such as: Conversion Optimization, PPC Advertising, Video Marketing, and Lead Nurturing.

If you have a Lead Gen Website, SEO and Conversion Optimization will be required for success in order to draw people in and get their contact information in order to get leads in order to contact them. It is also recommended that you should use SMM (if B2C business), PPC Advertising, Video Marketing, and Lead Nurturing.

If you are a local business, there is more of a requirement. SEO, local search, mobile marketing, and customer reviews are all required in order to succeed. If you are a local business, you have a chance to reach out to your customers on a more personal note. It is also recommended to use SMM, conversion optimization, and lead nurturing to get the most out of your marketing campaign.

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