SEO Skills You Can’t Pass Up

April 13, 2012

In today’s SEO world, you have to be a well-rounded marketer. You need to be skilled in other aspects of marketing and can’t just get away with only doing SEO. There are five SEO skills that one must have in 2012.


SEO isn’t just about deciding which keywords will get you found in searches and stuffing your content with them. You have to create websites in a well-thought-out way that will improve them so that they have a better chance at being ranked higher in search engines. The ultimate goal is to increase traffic and conversion so that your business can prosper.

Social Media Marketing

Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube…you constantly hear about these sites, so obviously they’re important in order to connect with customers. It’s not enough to just post occasional updates on your social media accounts, though. You want to engage with users so that you can drive traffic from these sites to your own website or blog.

Social media is a great method of obtaining new customers. If you have social media accounts where you are engaging with users and are driving traffic, it will be great for your SEO.

Building Links

Link building has been a great way to help with SEO, but now Google is de-indexing the sites that are using unnatural links.

There are some ways that you can do regarding link building to help SEP and so that you can succeed. These are to write helpful content, have a website that is user-friendly, do guest blogging, write press releases and much more.

Site Usability

SEOs should know that enhancing the user experience is something that is very important in order to have a successful website. If your website is organized with the user in mind, you will have a successful site. There are 10 Website Features Your Business Should Have.

Content Marketing

Content is what gets users involved. There are two aspects of content: creation and distribution. In order to be successful, you need to be familiar with both. Your content should provide value to users and also be considered valuable by search engines. Aspects of content that should be practiced are keyword research, filling in any gaps in content and distributing your content.

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