SEO News: Google Rolls Out Content Spam Detection

January 31, 2011

Have you seen your search engine rankings change in the last week? If the rankings for your site have gone down significantly over the last week or so, chances are it is due to the new content spam detection policy that Google announced on its blog. In an effort to curb spam that is repeatedly showing up in search results, Google said it would work to increase the quality of the search results users were seeing. As a result, many website owners are reporting dropped rankings of more than 10 to 20 positions for their keywords.

This could be due to spam found in the content of the site and the advanced sophistication of search engine spiders crawling websites. On the official Google blog, Matt Cutts said that Google “recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly.” Basically, Google is removing spam.

From an SEO standpoint, this brings both good news and bad news. The bad news is that a lot of sites with truly relevant and unique content are being read inadvertently as spam and seeing rankings drop. If your site has taken a hit in rankings, it may be hard to tell if you are an innocent victim of the system or have content that is seen as outright spam.

On the other hand, this new spam detector will help get rid of results that are in violation of Google’s guidelines. This means that you can rank higher than before because your content is original and others may be cheating the system. In order to make sure you gain from this change, hire an SEO company that abides by all search engine guidelines and best practices

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