SEO Companies: Use Google’s tools to increase traffic

August 6, 2010

As an SEO company, are you doing everything you can to help your clients increase their rankings? If so, then you already understand the importance of local search listings.

What you may not be aware of, however, is how you can use Google’s existing resources to improve on your clients’ local listing in order to increase traffic to their website and help them grow their business. With your website analytics data, you can determine how much of your clients’ traffic is coming from their free listing on Google.

If you have a properly optimized listing with a good deal of relevant and useful information for potential customers, the listing is likely to appear near the top of local search results and in the Google Map that displays during normal searches for your keywords.

By using Google Tags as part of your advertising budget ($25/month), you can help your listing stand out from the rest by offering coupons or promotions that will display on a little yellow tag below your listing.

By utilizing this feature of Google, you can help your clients increase traffic to their website and assist in boosting their conversion rate.

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