Award-Winning
SEM Marketing Agency
What Is Search Engine Marketing (SEM)?
SEM, or search engine marketing, is an all-encompassing strategic approach for increasing visibility for your brand, products, and services on search engines like Google and Bing via PPC (pay-per-click) advertising.
Why is SEM such a powerful tool? Because SEM gives you the power to show up above most organic search results – granting you more exposure to the right customers faster than standard SEO strategies alone.
What Does SEM Look Like?
When it comes to SEM marketing, there are numerous options to help you reach your target audience and boost your business. From paid search ads to YouTube video campaigns, each type of SEM marketing offers unique advantages.
Paid Search Advertising, often referred to as Pay-Per-Click (PPC), is one of the most common forms of SEM. With PPC, businesses bid on keywords that are relevant to their products or services.
When someone searches for those terms, your ads appear at the top or bottom of the search engine results page (SERP). You only pay when someone clicks on your ad, making this a highly targeted and cost-effective option.
PPC campaigns on platforms like Google Ads allow you to tailor budgets, demographics, and even specific times of day your ads appear.
Local Search Ads are essential for businesses looking to drive foot traffic or service-based companies with a local presence.
These ads appear in local map searches (like Google Maps) or SERPs when users search for a business “near me.”
By targeting location-based queries, Local Search Ads ensure your business is seen by potential customers in your area, making them highly relevant for small and medium-sized businesses.
For eCommerce brands, Google Shopping Ads can be a game-changer.
These ads display images, prices, and product details directly in the search results, giving users a clear idea of what you’re offering before they even click.
When managed effectively, Google Shopping Ads can boost your product’s visibility and significantly increase conversion rates, especially for consumers in the “buying” phase of their journey.
Just like Google Ads, Microsoft Ads offers a powerful Pay-Per-Click (PPC) advertising option.
Your ads appear at the top or bottom of Bing search results when users type in relevant keywords.
Microsoft’s audience tends to have a higher purchasing power, making it a valuable platform for targeting demographics who are ready to buy.
Additionally, Microsoft Ads can offer lower cost-per-click (CPC) compared to Google, meaning you can achieve more results with a similar or smaller budget.
Display ads are visual-based ads that appear across Google’s Display Network—on websites, apps, and videos.
These ads typically include banners, images, or rich media formats and can be highly effective in building brand awareness and targeting audiences who may not be actively searching but are browsing related content.
Display advertising is a great way to retarget users who have visited your site before, helping to keep your brand top-of-mind.
As part of the Google Ads platform, YouTube video ads allow you to tap into the power of video marketing.
With billions of daily video views, YouTube is a great place to run engaging video content that promotes your products or services.
Video ads can appear before, during, or after video content or even in search results, offering another rich medium for telling your brand’s story and engaging users on a deeper level.
Remarketing allows you to target users who have previously interacted with your website or app.
These ads “follow” users across the web, displaying relevant content based on their previous actions.
Since these users have already shown an interest in your brand, remarketing can be a powerful tool for driving conversions and nurturing leads that didn’t convert on their first visit.
Need help navigating the SEM landscape? At National Positions, we specialize in building tailored SEM campaigns designed to drive traffic, increase conversions, and maximize your return on investment. Get in touch with us today to find out how we can help you grow your business!
Our Suite of SEM Solutions
National Positions provides a full suite of expert SEM services for businesses of all sizes. We do it all. Need Google ads and web content? We have you covered. Want to unify branding across channels? We’re on it. Trying to lower CPC and improve ROI? Our team can help.
SEM for Ecommerce Businesses
Unlock your full potential with our eCommerce SEM integrations that drive traffic, conversions, and sales. We optimize your SEM strategy to align your products with your audience – ensuring your ads appear at the perfect moment in your customer’s buying journey.
Local SEM and Small Business
For local businesses, visibility is everything, and our local SEM services are designed to put you in front of local customers searching for businesses like yours.
We tailor your campaigns to target local keywords and geographic areas, ensuring that your ads reach potential customers nearby.
With a focus on increasing foot traffic and driving local leads, our SEO firm helps you dominate the search results in your community, making it easier for customers to find and choose your business.
Pay-Per-Click (PPC) Ads Management
Maximize your ad spend with expertly managed pay-per-click campaigns that are built to convert. Our team crafts enticing ad copy that grabs attention and compels clicks while continuously optimizing for better performance.
Whether you’re targeting specific keywords or audience segments, we refine your SEM ads to reduce waste and drive high-quality leads, so you get the most out of every dollar spent.
Next-Level Data Advantage
We integrate directly with your first-party eCommerce platform to uncover data-driven insights to capture high-intent shoppers ready to purchase.
First-party data is not a trend – it is an invaluable step in future-proofing your ability to target the most valuable customers. Watch as your sales grow and your return on ad spend (ROAS) soar with our eCommerce-focused approach.
Client Success
Versa Gripps faced a multifaceted set of challenges in the dynamic and saturated fitness market. Firstly, Versa Gripps needed to increase its online visibility in a space crowded with established competitors.
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SEM Audit and Analysis
Is your current SEM strategy working as hard on your business as you are? Our SEM audits and robust analysis dig deep into your campaigns to uncover what’s working and improvements can take you to the next level.
Our Los Angeles SEM agency performs extensive keyword research and analyzes everything from landing page elements to ad spend allocation, delivering actionable insights that can drastically improve your results.
With our comprehensive SEM data and tracking services, you’ll know exactly where to focus your efforts for maximum return.
SEM Content Creation
Your ads are only as good as the content they promote and the extent in which they convert in to sales.
We provide SEM content creation services that ensure your landing pages, product descriptions, and ad copy are optimized for search engines and user experience.
By blending SEO best practices with compelling content, we help you capture attention and drive conversions, turning clicks into customers.
Enterprise SEM Advertising
Large businesses need a robust SEM strategy that can scale with their growth, and that’s where our enterprise SEM services come in.
Our SEM specialists create custom campaigns that align with your brand’s growth goals and expanding audiences, managing complex keyword strategies, high-volume ad spend, and advanced targeting.
Our approach ensures that your enterprise stays ahead of the competition, reaching new customers while maximizing ROI at every stage.
In the competitive digital marketing landscape, strategy delivers better results than piece meal strategies. National Positions will customize the best strategy for your brand giving you an edge over the competition.
Client Success
Brixton knew that to step up its game and make a wider impact it had to test new strategies and embrace uncharted marketing waters. It wasn’t just about new customers – they wanted to refresh their entire marketing strategy.
20 Years of Client Success
Foresight
Sports
260% higher purchase volume | +30K site conversions
Sayn
Beauty
Captured 6X higher
campaign ROAS
Safariland
Over 20x more Amazon sales conversions
Call On Doc
Grew social commerce revenues 300%
Brixton
Clothing
25X growth in returning customer (LTV) revenues
Terraflame
Over 185% growth in overall revenues
Sullen
Clothing
Lowered Google Ads
cost by 78%
Versa
Gripps
Gained 136% higher sales revenues
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Let National Positions Unlock Your Success
Our marketing agency is in Los Angeles, but we serve clients nationwide. From customized PPC campaigns with Google Ads to compelling content creation and captivating graphic design, our SEM agency can help you achieve scalable growth with a wide range of search engine marketing services.
Here’s why you should work with National Positions, a leader in SEM services:
Providing REAL Results
We help clients of all sizes across industries get more conversions and sales. Our team uses data-driven digital strategies—like first-party data analysis—to help you understand what your customers want and need.
Check out our case studies to see how our SEM agency gets results for clients.
We’re 100% Transparent
Honesty and integrity are core values at National Positions. We will always be up front with you about what we’re doing to help you get the best ROI.
Our commitment to transparency has helped us become one of the most trusted SEM companies in Los Angeles.
Innovation is in Our DNA
Search engine marketing is constantly evolving, and so are we. Our search engine marketing agency is always investing in and developing new ways to improve the performance of your marketing investment.
We utilize leading-edge tools and technology to help you get results, whether you’re looking to enter a new market or become a brand leader.
You Are Part of the Process
Our customer-centric focus sets us apart from other SEM agencies. We keep you informed and involved in the process every step of the way – because we believe a successful relationship requires collaboration and partnership.
We let you see “behind the curtain” so you know WHAT we are doing and WHY we are doing it.
How Is SEM Different From SEO?
SEO is an amazing strategy for elevating your organic search visibility by improving your website’s content, structure, and authority. Remember, as powerful as SEO is – the process takes time to mature and is not as “fast-acting” as SEM tactics.
Compared to an SEM strategy – PPC proactively uses paid ads to place your business at the top of search results by bidding on specific keywords that your best customers use to find your products online.
SEM also grants your eCommerce brand the ability to better target customers via retargeting – a critical component for keeping your SEM costs in check.
Here is a simple way to think about it…
SEO is a marathon that helps build long-term, sustainable growth.
PPC is a sprint that provides more immediate visibility and quick results.
Pairing both strategies as part of a comprehensive search engine marketing plan is a powerful strategy for profitability and driving LTV. Our SEM marketing agency helps you capture valuable sales, profits and leads through both paid and organic channels.
Common Questions We Are Asked About SEM
SEM is a powerful tool for small businesses looking to increase their visibility and attract local customers. By targeting specific geographic areas and using Google Ads and Microsoft Ads to propel success, our search engine marketing agency helps small businesses compete with larger companies.
We tailor strategies to fit small budgets, because we believe every business—large and small—should have access to powerful SEM tools and strategies. Our SEM agency in Los Angeles will help you achieve measurable results without overspending. It’s how we’ve become one of the most trusted SEM agencies among small and local businesses.
From SEO optimization to pay-per-click (PPC SEM ads) to multi-channel conversion optimization, our local SEM services help elevate your online presence and drive your growth.
In Google Ads, your ad rank and quality score play a significant role in determining how much you pay per click. Ad rank is influenced by your bid amount and the quality score of your ads, which measures the relevance and performance of your keywords, ads, and PPC landing pages.
A higher quality score can lower your advertising costs by improving your ad rank without increasing your bid. Our SEM agency will help you improve these factors through ongoing ROAS-focused optimizations.
Managing an SEM PPC budget requires constant monitoring and adjustment to ensure you’re getting the most for your ad spend. Our SEM marketing agency can help by optimizing your keyword bids, refining your ad copy, and analyzing performance data.
Ongoing ROAS-focused optimizations are key to staying on budget while driving high-quality leads.
Enterprise-level SEM requires a more complex approach due to higher ad spend, broader targeting, and more extensive data analysis.
Search engine marketing agencies like National Positions help enterprise companies by creating large-scale campaigns, developing captivating PPC landing pages, and providing deep insights to maximize performance.
Our SEM company will work with you to ensure your SEM strategy scales effectively.
Key performance indicators (KPIs) like click-through rates, conversion rates, and overall return on ad spend (ROAS) can help measure the success of your SEM campaigns. The SEM specialists at our Los Angeles SEM agency will provide you with detailed reports and regular performance evaluations to ensure your campaigns are driving real results.
The primary goal of SEM is to ensure your target audience sees your content in search results. You can achieve this through both paid advertising and organic optimization strategies (SEO).
Google Ads, Microsoft Ads, and other SEM tools can help you drive high-intent traffic and maximize conversions and sales. Our SEM agency will help you build a comprehensive campaign strategy that gets results.
Google is the most popular search engine in the world, boasting millions of searches per day. With Google Ads, you increase your visibility to potential customers who are actively searching for products or services like yours.
And since Google Ads allows you to set and control your budget, it’s a cost-effective option for businesses of every size.
Whether you’re a small business or a large enterprise, our SEM agency can help you create and manage successful Google Ads campaigns that deliver real results.
Microsoft Ads can be an effective option for businesses, since ads on Bing tend to face lower competition than on Google. This often results in better positioning for your ads and a lower cost-per-click (CPC), giving you more value for your advertising budget.
Bing tends to be more popular with older audiences, who are more likely to use it as their default browser. If you’re trying to target mature consumers, Microsoft Ads may be the way to go.
Our search engine marketing company will work with you to analyze whether Google Ads, Microsoft Ads, or a combination of the two, is the best way to maximize your return on investment and reach your target audience.
We're Proud of Our Impact...
20 Years of Results
For 20 years National Positions has grown from an SEO-dedicated brand into an omnichannel digital marketing agency.
150 Team Members
Our commitment to building a team composed of the best minds in marketing has led to creating a truly global team.
300+ Publications
We are a leading voice in the digital marketing industry as proven by our 300+ Forbes Agency Council publications.
20+ Awards
Our marketing impact has been featured worldwide from the stages of Affiliate World to the digital pages of Forbes.
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