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NATIONAL POSITIONS · PROFIT LEAK AUDIT
1,600+ DTC brands scaled  ·  48hr response
Free for qualifying brands

Where is your profit actually leaking?

Across recent audits we've uncovered between $100K and $400K in recoverable profit per e-commerce brand — without increasing ad spend. Watch Bernard explain in 90 seconds.

No call until you've seen the findings. No obligation.

Trusted by growing DTC brands
BRIXTON
SAFARILAND
FORESIGHT SPORTS
WINE RACKS AMERICA
LIFECELL

Most brands don't have a traffic problem

They have a profit leakage problem. Here are the three places we find it, in almost every audit we run.

Leak 01

Channels that look profitable, aren't

Ad platforms over-report. When you reconcile to true contribution margin and customer LTV, the profitable-looking channel is often the one bleeding.

Leak 02

Attribution is inflating performance

Platform ROAS double-counts the same purchase across Meta, Google, and TikTok. Your blended MER tells a very different story.

Leak 03

Efficiency dies in the funnel

Between the ad click and the repeat purchase, there are 8–12 touchpoints. Each drop-off costs more than the last, and most brands are only measuring the first.

15–35%
of ad spend misaligned with true profit
$100K–$400K
recoverable profit per brand we audit
48 hours
from form submit to audit findings

The Profit Leak Audit

A 48-hour forensic teardown of your e-commerce P&L, run by a team that's scaled 1,600+ DTC brands.

What you get

Three outputs. No fluff. A document you can hand to your CFO on Monday.

  • Profit-aligned performance breakdown — your channels re-cut by true contribution margin, not reported ROAS.
  • Wasted spend identified — which campaigns, audiences, or channels are reported profitable but are actually dragging margin.
  • Recoverable revenue, quantified — the dollar figure you can put back on the table in the next 60–90 days, with a prioritized action list.
The deal

$50,000 or it's free.

If we don't identify at least $50,000 in recoverable profit opportunity, you don't pay. No fine print, no catch.

How it works

Four steps. Roughly two weeks end-to-end.

1

Submit the form

Takes 60 seconds. Revenue range, primary channels, biggest concern.

2

Grant read-only access

Meta, Google, Shopify, Klaviyo. Read-only. Revokable anytime.

3

We audit in 48 hours

Our team re-cuts your data against true margin and builds the findings deck.

4

Findings call

30 minutes, walk through what we found, what to do, what to do first.

Brixton · apparel
Case Study
"Performance looked efficient at the channel level. Once we re-aligned spend to true contribution margin and customer value, we uncovered significant inefficiencies and reallocated budget toward higher-profit segments — scaling that had been breaking their margin started to hold."

Request your Profit Leak Audit

We'll come back to you within 48 hours. If we don't find at least $50K in opportunity, there's no charge.

FAQ

The questions founders ask us before the first call.

Is it really free?

Yes — for brands that fit our audit criteria. If we look at your account and find less than $50K in recoverable profit opportunity, there's no charge. If we find more, we present the findings and you decide whether you want our help executing on them.

What access do you need?

Read-only access to your ad platforms (Meta, Google, TikTok as relevant), Shopify or your commerce platform, and your email/SMS tool (Klaviyo, Attentive). We never need write access, and you can revoke it any time after the audit.

How is this different from a normal agency pitch?

A pitch tells you how an agency does what it does. An audit shows you where your profit is actually breaking. You walk away with a document either way. If we're a fit to execute, great. If not, you keep the findings.

Who runs the audit?

Our senior strategy team, led by Bernard. No junior hand-offs. The person who reviews your data is the person on the findings call.

How long does it take?

48 hours from access granted to findings delivered. The findings call is scheduled within a week after that.

What brands do you work with?

We've worked with 1,600+ DTC brands including Brixton, Safariland, Foresight Sports, LifeCell, and Wine Racks America. Best fit is $5M–$50M in revenue with at least $50K/month in paid spend.

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