Pay-Per-Click (PPC)
Marketing Agency

PPC (pay-per-click) is an online advertising model where you pay each time someone clicks on your ad. PPC advertising allows you to target specific audiences through platforms like Google Ads, driving traffic directly to your website. The goal is to attract high-intent users who are more likely to convert into leads or sales.

Our PPC search engine marketing (SEM) team drives revenue by creating highly targeted PPC campaigns that focus on keywords your potential customers are actively searching for. Through strategic bid management, conversion rate optimization (CRO), and ad copy testing, we ensure your ads are shown to the right audience at the right time. It’s all about maximizing your return on ad spend (ROAS).

Our PPC specialists monitor your campaigns with detailed tracking tools. By analyzing metrics like click-through rates, conversion rates, and cost-per-click, we can gauge the success of your ads and make real-time adjustments to improve performance.

Your PPC landing page is crucial for turning clicks into conversions. A well-designed landing page—optimized for user experience and conversions—can significantly improve your ad performance. Our skilled PPC advertising team will ensure your landing pages are optimized for conversions and designed to drive results.

Both SEO and PPC ads have their strengths, but it depends on your business goals. PPC delivers immediate traffic and measurable results, making it ideal for short-term campaigns or when you need quick visibility. Conversely, SEO is a long-term strategy that builds organic search rankings over time. We typically recommend combining both strategies for best results.

The PPC auction works by bidding on specific keywords that trigger your ads when users search for them. Your ad rank is determined by your bid amount, quality score, and the relevance of your ad to the search query. The higher your ad rank, the better your chances of appearing at the top of the search results.

ROAS (return on ad spend) is a metric that measures the revenue generated from your PPC campaigns compared to the amount spent on ads. It helps you understand how profitable your ad campaigns are. We focus on maximizing your ROAS by continuously optimizing your ads and refining your strategy.

We maximize your SEM ROAS through continuous keyword refinement, A/B testing, and bid adjustments. We also focus on improving ad quality scores and landing page performance to increase conversions without raising costs. Our approach ensures that your ad campaigns deliver the highest possible returns.

PPC ads can help your business by driving targeted traffic to your website, generating leads, and increasing sales. They offer instant visibility and allow you to reach potential customers who are actively searching for your products or services. We manage every aspect of your PPC campaigns to ensure you’re getting the most out of your ad spend.

A PPC audit is a thorough review of your existing pay-per-click campaigns to evaluate their performance and identify areas for improvement. During the audit, our PPC agency evaluates key factors like ad targeting, keyword selection, bidding strategies, and overall campaign structure to ensure you’re getting the best possible return on investment.

By pinpointing inefficiencies, missed opportunities, or areas for optimization, a PPC audit can help improve ad performance and reduce wasted spend. If you’re running PPC campaigns but not seeing the results you expect, or if you simply want to make sure your ads are as effective as possible, an audit will help our PPC agency fine-tune your strategy and increase your ROI.

The amount you should spend on pay-per-click campaigns depends on your industry, competition, and business goals. We help you set a realistic budget based on keyword costs and expected return on investment (ROI). With our strategic approach, we ensure every dollar is spent efficiently.

That said, small to mid-sized businesses should budget a minimum of $2,000 per month for both ad spend and professional services from their chosen PPC agency. Larger enterprises can expect to pay more.

Results from PPC ads can often be seen within a few days, depending on your campaign goals and industry. However, optimal performance usually requires ongoing adjustments and optimizations. We continuously monitor and refine your campaigns to improve results over time.

When managed effectively, PPC ads can be incredibly valuable. By bringing you immediate visibility to your target audiences, PPC ads can bring quick returns, whether your goal is to increase website traffic or drive impulse purchases.

However, PPC campaigns require ongoing testing, optimization, and refinement to get optimal results. Our experienced PPC management team will ensure your campaigns deliver strong returns.

We offer a wide range of PPC services to ensure your campaigns are optimized for success. We’ll create a customized plan for your business to help you achieve your specific goals. Here are some of the many options we can add onto your plan:

• A/B Ad/Image Split Testing
• Keyword Refinement/Expansio
• Ad Extension Granularity
• Keyword Tapering Ad Groups
• Analytics Improvements
• Landing Page Conversion Optimization
• Automatic Bid Optimizations
• Manual Bid Optimizations
• Bid Modifiers
• Negative Keyword Additions
• Competitor Watching
• PPC Call Tracking
• Day Parting Improvements
• Quality Score Improvements
• Display Campaign Targeting
• Retargeting Campaign Tactics
• Expansion Opportunities
• ROI Conversion Tracking
• Geo-Targeting Improvements
• Single Keyword Ad Groups
• Image Ad Creation & Split Testing
• Traffic Quality Improvements
• Keyword Match Type Selections
• YouTube Campaign Refinement

PPC advertising can be done on many platforms, from Google Ads to social media platforms like Facebook, Instagram, YouTube, and Twitter. Each platform offers unique targeting options, ad formats, and audience reach, allowing you to tailor your campaign based on where your customers spend the most time.

Our PPC agency works across all major platforms. We create pay-per-click campaigns for your business tailored to your goals. Our team identifies the best platform mix based on your target audience and goals, optimizing ads on each platform for maximum performance. Whether it’s Google, Bing, or social media, we’ll ensure your PPC campaigns reach your audience where they’re most active.

Pay-per-click advertising is a proven way to reach potential customers as soon as they search for products or services like yours. If you want to quickly increase your online visibility, drive targeted traffic, and get measurable results, PPC is the way to do it.

Our team will work closely with you to determine if PPC is the best fit for your business. We start by assessing your industry, goals, and competition to design a PPC ads plan that aligns with your needs. Whether you’re new to pay-per-click advertising or looking to refine an existing strategy, our team can help.

PPC and SEO are both strategies for driving traffic to your website, but they work in different ways. PPC is paid advertising where you bid for ad placement on search engines or social media platforms, and you only pay when someone clicks on your ad. PPC provides immediate visibility. SEO involves optimizing your website to rank higher in organic (unpaid) search results. It takes more time, but SEO yields long-term results.

National Positions offers both PPC advertising services and SEO as part of a comprehensive digital strategy. Our team can help you decide when to use PPC for fast, targeted results and how to balance it with SEO for sustainable growth. We integrate both approaches to maximize your online visibility and ROI.

The success of a PPC campaign is measured by several key metrics, including click-through rates (CTR), conversion rates, cost-per-click (CPC), and overall return on investment (ROI). These metrics help determine how well your ads are performing, how much you’re spending for each action, and whether your campaign is meeting your business goals.

Our PPC team tracks these metrics closely to ensure your paid-per-click ads are delivering results. We provide transparent reporting so you can see exactly how your campaigns are performing, and we continuously optimize your ads for better performance.

Keyword bidding is the process of setting a bid amount you’re willing to pay for each click on your ad when someone searches for a specific keyword. When multiple businesses bid on the same keyword, search engines like Google determine whose ad will appear based on both the bid amount and the ad’s relevance. A successful bidding strategy helps ensure that your ad appears at the top of search results, driving more traffic to your site.

Our team researches the most relevant keywords for your business and adjusts bids based on performance data to ensure your pay-per-click campaigns deliver maximum value. Our data-driven approach helps you stay competitive while controlling costs.

While it’s possible to run PPC ads without an agency, managing and optimizing campaigns can be time-consuming and complex. PPC platforms like Google Ads have many settings and features that require careful monitoring and frequent adjustments.

Without proper expertise, you might spend more than necessary or miss opportunities to improve your campaigns. Working with a professional agency ensures your ads are strategically managed to get the best results.

National Positions takes the complexity out of running PPC campaigns for you. As a top PPC advertising firm, we handle everything from PPC ads creation to ongoing optimization. Our skilled team designs effective campaigns that make the most of your budget, so you can focus on your core business operations.

When choosing a PPC agency, it’s important to find a partner that aligns with your business goals to deliver measurable results. Here are key factors to consider:

Experience: Look for an agency with proven experience in managing successful pay-per-click campaigns across multiple platforms, such as Google Ads, Bing Ads, and social media channels. Make sure they are up to date on the latest PPC trends and strategies, and that they have a track record of delivering strong ROI for clients in your industry.

Transparent Communication: A good PPC agency should be completely transparent with their processes, pricing, and reporting. You want to know how your budget is being used and have regular updates on the performance of your campaigns. Make sure they provide detailed reports with clear metrics like conversion rates, cost-per-click, and ROI.

Customized Strategy: The best PPC agencies create campaigns tailored to your specific needs and goals. Avoid agencies that use one-size-fits-all strategies. Instead, find a partner who will take the time to understand your business, target audience, and competitive landscape to develop a PPC ads plan that’s right for you.

Proven Results and Case Studies: Look for case studies that demonstrate the agency’s ability to achieve real results for other clients. Seeing how they’ve helped similar businesses can give you confidence in their ability to deliver for you as well.

Dedicated Account Management: You’ll want an agency that provides a dedicated account manager who will work closely with you throughout the process. This ensures you have a single point of contact who understands your business and can keep your campaigns on track.

Flexibility and Adaptability: Digital marketing is always changing, so your PPC agency should be able to adapt quickly. Make sure they are proactive about testing new strategies, adjusting campaigns in real-time, and staying agile as market conditions shift.