Every advertiser and marketer using Facebook and Instagram ads is asking the same question right about now…“What the heck is going on?!”
As Apple’s latest iOS update has sent performance plummeting in recent weeks, we decided to pick the brains of some of the best social media minds at National Positions to unpack what is happening.
And we are doing this in podcast form. Welcome to Apple iOS vs. Facebook Part 1!
In this episode of Digital Breakthroughs, we are breaking down what the Apple iOS update is and why it is affecting social media and performance to the point that some are calling it the “adpocalypse.” In parts two and three of this podcast (available soon), we will dive deeper into what brands, advertisers, and agencies can do to reignite positive performance.
Here are just a few of the questions we’re answering in today’s podcast:
– What are the Apple iOS 14, 14.3, and 14.5 updates?
– How are these updates impacting businesses?
– How have these updates impacted data?
– How are the updates affecting campaign attribution?
– And much, much more…
You can check out the original article we shared about this update a few months back by clicking here or our CEO’s Forbes article about the Apple iOS update by clicking here.
So sit back, be ready to take notes, and enjoy our Digital Breakthroughs podcast below.
One silver lining is that National Positions is implementing a new solution to alleviate some of the pain caused by Apple’s latest iOS updates. We will be leveraging (and enriching) businesses’ first-party data to rebuild and drive more successful social media campaigns once again. Click here to contact us, and stay tuned for parts two and three of this series!