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So you’re looking to revamp your business website or you’re just getting started on a new business venture. Here are 10 must-haves that you shouldn’t neglect. A Logical Roadmap Figuring out how you’d like your website to work is important to provide a pleasant user experience and for SEO purposes. It’s important for your website to make sense and be useful. By mapping out a website design, you’ll be able to test it out with people you know to see

If you’re a business owner, you want to make sure that every dollar you put into your marketing campaign counts, but you can’t measure your return on investment without a thoughtful approach. In this blog post we’re going to explain how to measure your campaign’s ROI. Think Before You Act Don’t just start a campaign for SEO, PPC or Facebook advertising and see what happens. If you do that, you’ll always be successful…at seeing what happens. But you won’t have

The web is revolutionizing the way small companies operate, even for companies that are not web-based in their product or service. This is an important fact to remember. We talk with so many professionals who say that online marketing isn’t all that important for them because they don’t work on the web. But this assumption is a huge mistake. Even if you’re not in the technology industry, your clients are still using the web to find information about you. Simply

If you’re a small business on Twitter, reaching out to users who haven’t heard of you yet just got a little easier. Twitter announced a partnership with American Express to bring a new advertising program to a select group of small businesses. The program allows your business to create promoted tweets and promoted accounts. American Express merchants and cardholders are being notified of the new advertising opportunity and are being granted early access to this advertising solution. The first 10,000

If you’re a business that sells products online, then data is key for optimization in order for your company to be found. By optimizing Google Shopping, you will see instant results, but how can you make sure you’re doing the most to boost your eCommerce sales? Invest in multiple channels Diversify Your Business- You shouldn’t solely rely on SEO or PPC. Markets are constantly changing, so it’s important to have multiple channels in order to choose where you should invest

With only two more weeks before the big Facebook change to Timeline, you should either be working on your business Page or have implemented the changes. If you’re not used to how things look and work, here are some ways in which you market your business with your new Page. Cover Photo By now, you’ve probably read articles on Facebook’s best brand Cover Photos and how engaging they are. There’s a reason that these companies were highlighted—they took a captivating