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Live chat gives your business the chance to interact and engage with customers online, in ways you only used to be able to do offline when they called over the phone or appeared at your door. Chatting with your site visitors allows you to talk to them in real-time, adding dimension to your business and giving customers a real person with whom to connect, all of which has the power to increase conversion. But while live chat has the potential

Today, Facebook announced the limited release of Graph Search—their radical attempt to add a search feature to their social platform. Just like Google has moved to make their search results more personalized with Google+, Facebook is attempting to merge search and social too—but in an even more radical way. Instead of incorporating Google’s search function on their site, Facebook decided to create their own: Facebook Graph Search. It’s still in beta-testing, so don’t be surprised if you haven’t noticed any

You may notice that very few of your first-time visitors actually become your customers during that first site visit. Don’t worry, you’re not alone. For most businesses, conversion doesn't usually happen the first time a customer visits their site. In fact, only about 2% of these first-time visitors convert on the spot. And that’s okay—as long as you can get them back. In 2013, with the focus increasingly being directed toward concrete ROI and real conversion, retargeting is a technique that’s quickly

Social media has always been a bit of a popularity contest, but it’s important to remember that social media sites offer a lot more than just a confidence boost every time you get another friend or follower. It’s easy to get distracted by likes, retweets, +1s and all the other vanity metrics out there. It’s understandable, we all want to be liked and it’s even better when the whole Internet can see just how much we’re liked. But vanity metrics

What were you hoping to get for Christmas this year? We’re betting it probably wasn’t another Google Panda Update. Unfortunately, that’s exactly what was under the tree. Just before the holiday weekend, rumors of a Google algorithm update were swirling with people commenting on signs of a major update seemingly in the works. On Friday, Google confirmed these whisperings with a post to their Twitter page announcing that they had indeed pushed out yet another Panda data refresh that day.

Social media is just as important an Internet marketing tactic as ever for most businesses. In fact, most marketers claim that social media is essential for their business. Yet despite helpful tools like Google Analytics and even Facebook insights, the ROI from marketing sources like social media sites is still hard for most businesses to measure. How do you know which social media outlet your leads, your traffic, your profit is really coming from? What do all those likes, retweets,