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Now that Penguin 2.0 is live, a natural linking strategy is more important than ever. Building a link profile that's natural compared to your competition and in the eyes of the crawlers is key now that Google's algorithm has evolved yet again. Linking campaigns that are more aggressive are more likely to be hit harder--and see bigger drops in their rankings--meaning it's best to avoid overdoing money keywords, and necessary to avoid link networks as well as the buying or renting of links

We received some big news in the SEO world Thursday: Penguin 2.0 is now live. As expected, Google has released the Penguin 2.0 algorithm update that they say will affect 2.3% of English speaking websites worldwide. Click here to watch Google’s Matt Cutts’ explain Penguin 2.0 and what to expect in the coming months! It's going to take some time for the SEO community to get a full understanding of the impact of Penguin 2.0, but here's an early analysis

We knew it was going to happen, that it was a matter of ‘when’ not ‘if’. But now it’s official: Google is releasing a new Penguin Update. According to Google’s Matt Cutts, Penguin 2.0 is going to be released into the Google search algorithm in a matter of weeks. When Penguin 1.0 was released last year, we called it an SEO Game Changer. As it turns out, we were more correct than we could have even imagined. If you're an

Google's Matt Cutts has stated that links from press releases shouldn't be expected to factor into your rankings, and cannot directly benefit your site. But, despite Cutts' obvious insight into the inner workings of Google's algorithm, the SEO world is abuzz with the potential that what Cutts has to say may not be the case--at least not entirely. And they've set out to prove his statement wrong. Here's one example of what Cutts had to say on the subject of

Pinterest is one of today's fastest growing social media sites and offers the perfect platform to market your business in an entirely new way. While it may have seemed incredibly niche at the start, Pinterest has become a shining example of the power of viral marketing, not to mention one of the most popular sites in the world. People are very visual creatures. We'd rather look at a few images than skim through lengthy pieces of text. Images have the

Google Now has officially been released for iPhone and iPad users. While Google Now has been available for Android users for quite awhile, it's now been adapted to iOS as well, and the software's gone from being an element of Google's Mobile Search App that's mostly just neat in theory, to something pretty darn cool in practice. New and improved and ready for all those millions of users of various "iDevices," Google Now is designed to try to provide users